This short article explores how the media landscape has evolved over the past couple of years.
The increase of online content has completely changed what is suggested by the term mass media. Before, mass media followed a hierarchical design, using a top-down media design. Typically, a small group of experts, such as newspaper writers or broadcasters, who would produce material for big audiences who mainly just consumed it. However, these days, with the help of the web, the face of media has seen considerable modification, making the usage and accessibility of media far more open and interactive. With accessibility to popular social media platforms, new media examples are revealing that individuals can produce and share their own content, just as easily as they can absorb it. Social media has allowed anybody to contribute to public discussions, instead of just the major media companies consequently as a result, mass media is no longer managed by a couple of big voices. Instead, it is spread throughout countless user narratives around the globe.
In the present day, online platforms have made it significantly much easier for everybody to produce and distribute content. Formerly, creating content for a large audience involved connectivity to a series of important resources and financing. Currently, with making use of smartphones and typical digital innovations, digital media content examples read more for instance, short form videos, website articles and podcasts can be easily created with just a few basic gadgets, along with reaching a large audience, very rapidly. This has opened the door for more diverse voices, especially those who were formerly ignored by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking channels, indicating that social media has produced a space for underrepresented communities to share their stories.
In the online media landscape, what we see online is mainly determined by algorithms which are formed by our online habits. Each social media platform utilizes its own automated system to propose new content and advise product that will attract the user. The types of media content examples that will be shown to a user is designed to keep users engaged. The algorithms are developed to keep people stimulated by recommending and promoting videos that are relevant, well-liked or contestable among other users. While this level of personalisation can be helpful, it can confine the areas of media that people are subjected to, creating more detachment and prejudice among users around social issues. Those who are associated with media creation, like the founder of the fund that has stakes in Sky, for example, would identify the effect of social media channels in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would recognise the impacts of user created content in the media landscape.